YOUX

type

group project

duration

September- December 2023

role

research, user flow, survery, wireframe, UI/UX design, prototyping

Your Experience, Our Gear

From discovery to purchase to usage, YOUX is the camping brand that offers the best experience for senior campers and families. YOUX is a unique camping gear brand specifically for seniors and aims to match their preferences as well as enhance their camping experiences.

YOUX is a thoughtfully developed brand with a deep understanding of target users from thorough research. This brand toolkit provides a desktop website as well as CMF of the product and the logo.

brand identity

We make tested, well considered, camping products.

We make camping more accessible and comfortable.

We believe it is in our biology to connect with each other and nature.

Designing for a seamless and frictionless experience

Be trusted and reliable

“Invisible” products

Comfortable,

familiar yet modern

Target Users

We identified our target users into two main groups: senior campers and those who gift for senior campers. This is to broaden the target user for online shopping and understand the bigger market in online shopping.

Senior campers who enjoy nature and quality time

Ages 35-50 gifting to their senior parents who like to camp

RESEARCH

To get a deeper understanding of our target user, we looked at WGSN articles about seniors and their preferences as well as statistics. These insights helped us later on when developing our brand identity and focus. In addition, the statistics proved that seniors do prefer physicality over digital interaction, which became source of inspiration afterwards.

INTERVIEW

After the secondary research, we conducted interviews to gain better understanding of our target user. This gave us more insight on what people value when purchasing a camping gear and their primary reason for camping.

Survey

We reached out to broader audience to get more information on user’s preferences and to cross reference with our previous researches. From this, we were able to further solidify the brand direction and what values we were aiming for.

AB testing

Visual preferences research was conducted alongside the survey for a better understanding of effective visual communication of the camping gear brand website. We used the Big Agnes, Nemo Equipment, Jetboil, and Coleman webpage and colors.

Market research

We conducted market research to find opportunities in the current market. We focused on their visual identity, website efficiency, as well as their values and price range.

opportunity

By analyzing opportunity graphs, we concluded that our identity will fill a gap, focusing more on community and casual aspects rather than catering solely to adventure seekers. Our target demographic shifts towards family trips. This aligns with our previous research indicating a demand for expensive and technical camping gear. However, we recognize an opportunity where the community aspect is lacking, particularly in the technical realm.

User experience

We created two user scenarios and went through the user experience of our competitor’s desktop websites to find opportunities of improvements. The insights gained from this analysis was later implemented in our desktop website.

Accessibility

We looked at accessibility options to look at the currently available features and which were working and which needed more improvements. This opened up new opportunities for accessibility on our website and how we could make our brand and product unique from others.