Cloudbeat
sustainable speaker
type
Team project
duration
October–December 2024
role
Research, Ideation, CAD, Render
overview
This project's goal is to design a more sustainable Bluetooth speaker with a circular life cycle. In addition to the sustainability aspect, we are designing for a brand of our choice, which in this case is On, a Swiss-based running shoes brand.
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With On's strong mission towards sustainability, my teammate and I designed their first tech accessory: Cloudbeat–portable Bluetooth speaker designed for circularity.
About On.
On is a Swiss-based sports brand founded in 2010 by retired athlete Olivier Bernhard with David Allemann and Caspar Coppetti.
​​Their goal is to create high-performance shoes that give the feeling of “running on clouds”.
Mission Statement
"Incredible things happen when humans move, so we want to inspire people to live an active lifestyle."
Switch On
Their iconic logo reflects their mission by representing a light switch, so you feel “switched on” when you wear their product.
Passionate Runner
Their target audience is conscious of health and the environment and values comfort, quality, performance, and aesthetics.
Products.
Shoes
On’s footwear range is designed to support different modes of running and staying active.
Apparel & Accessories
Their apparel and accessories are designed to complement their shoes, making the running experience even better.
Design Language System.
Color.
Muted Tone
Approachable to wider audience
Pops of Color
Creating an energetic look
Gradient
Visualizing the airy feeling of the shoe
Material.
Translucency
Cloudy materials enhancing details
Lightweight
Airy, breathable materials
High Performance
EVA foam to feel like "running on clouds"
Form.
Angled Motif
Linear details create angled geometries
Patterned Sole
Air cushion visualized with patterned holes
Simplified Technology
Minimalism highlights the essentials
Details.
Swiss Engineered
Ensures quality and performance
Labeling
Displays On technological innovations
Logo Integration
Strengthen branding across design
Strategic Vision.
Elevate
Increasing brand awareness, performance credibility, and boosting sustainability impact across core growth areas.
Expand
Aims to expand its premium multi-channel distribution and strengthen retail presence.
Establish
Stepping into selected adjacencies and offer complete head-to-toe collections across its product lines.
Sound On.
As we learn more about On’s consumers, we discovered a strong connection between music and staying active. Music connects people and is a great way to help users enjoy movement, whether if you’re a casual runner or pro athlete.
So far On has lightly tapped into music by collaborating with various DJs and podcasts hosts to create content for their users.
Next Step.
This is a great opportunity for On to fulfill their strategic vision and strengthen their mission to help people move.
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So how can we design an audio product that complements On's mission for a dynamic lifestyle?
Ideation.
Bringing the next step into sketches, we explored different use cases and highlighted elements to integrate into the final design.
Angled Motif
Disassembly
Sole Detail
Carabiner
Gradient
Form Exploration.
Combining these elements, we tested various dimensions, weights, and forms through 3D prototyping.
Speaker designed to help you move, enjoy an active lifestyle through music.
Cloudbeat.
Home.
Cloudbeat seamlessly integrates into user's lifestyles. So people can use it in their home workout.
Portability.
Cloudbeat is also highly portable with the additional carabiner and strap accessories, allowing users to hang it on their bag.
Outdoors.
Users can bring Cloudbeat outdoors to the courts or park to share with friends.
Compact.
The compact hand-held size lets anyone be active, anywhere anytime.
CMF.
With a large selection of colors, users can personalize their own Cloudbeat, which comes in
5 different colorways. These colorways come from existing products, so users can match with their On shoes.
Design Detail.
Swiss Engineering
Sole Inspired Handle
Power Button
Angled Motif
Ensures premium quality sound
Recycled EVA handle reflects the iconic visual as well as materiality of On’s soles
Inspiration from On’s logo story of switching on and off
Speaker mesh takes form of the angled motif like the rest of On’s products
Peel Off.
The back plate is manufactured from recycled EVA soles, so it can easily peeled off.
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This gives easy access to the inner components for easy repairability.
Disassembly.
Exploded View
This product is designed for intuitive disassembly so anyone can repair it regardless of their skill level.
Technical Drawing
We minimized the number of materials used for the product to make recycling easy and efficient.
The thermoplastic polypropylene mesh is heat bonded onto the polypropelene body, allowing the body to be manufactured in a singular material.
Circularity.
Aligned with On’s commitment to sustainability, Cloudbeat is a sustainable product thoughtfully designed for circularity.
Packaging.
The speaker, cord strap, and carabiner are packaged in 100% recycled fibers without any dyes.
Educational Packaging
Also, details on disassembly and a scannable QR code that links to the repair and recycling information of the product is on the back of the packaging.
Cloudbeat x Cyclon™
The webpage includes Cloudbeat’s integration with On’s existing sustainability program, Cyclon.
Circular Lifecycle
Cyclon is a circular program where users can send back used items for On to recycle into new shoes and apparel.
For Cloudbeat, users will be able to send back their broken speakers through Cyclon either for a part replacement or recycling.
Promotion.
Along with in store display and online webpage, Cloudbeat will reach broader audience through On’s Instagram page.
Prototype.
